It’s the 21st century. Donating to your favorite organization has shifted to a whole new outlet: online giving.
Donating online has easily become the preferred method of supporting different causes for millennials and those under the age of 40. And there has even been an increase in those over 60. Donating online is faster, easier, and more compelling. Because everyone wants to be involved on the web, it’s a great platform for organizations to market themselves to generous donors. Websites like GoFundMe and Kickstarter are giving online donating a multitude of endless opportunities.
Social Media has completely changed the way non-profits get their messages out there! For example, everyone remembers when the ALS Ice Bucket Challenge went viral in a matter of no time. The traffic they got to their website increased dramatically along with the $62.5 million raised in the first few weeks of advertising.
This provides a positive future for nonprofits, especially those that act directly and provide immediate help to their surrounding communities. Thanks to social media, organizations are able to reach people they otherwise wouldn’t be able to.
However, along with being able to serve more often comes an inevitable increase in loss exposures and the increased importance of a good insurance plan. Our Commercial Problem Solver, Deborah Stancel, works hard to make sure that you are matched with a policy that is most beneficial to you. Don’t hesitate to call her today at (678) 822-0149 (ext. 2234) or email her at Deborah@gillmanins.com
Let us solve your problems!