6 Ways Non Profits Can Use Instagram For Fundraising

With 500 million active users every month Instagram has climbed to the top of the social media ladder! The follower engagement on Instagram beats Facebook and Twitter by a long shot so what company would NOT think of having a business account?!

Instagram has proven to be a great platform for companies to advertise their products and reach the world.

Non Profits are different because they aren’t trying to sell you a product. They’re only asking for donations which is more difficult to advertise on a platform that is really meant for just pictures!

Here are six ways you can fundraise on Insta…

Promote Your Website








Make sure to always include your non profit’s website in the biography section as well as in pictures and captions!

Promote your text-to-give campaigns (if you have any)










This is a great thing to promote on Insta because it’s the first thing your followers will see when they come across your photo on their feed. It’s clear and straight to the point! No messing around!

Create a hashtag campaign









Hashtags are #sopopular right now. They are catchy plus they make it easy for people to find you. Hashtags are kind of like keywords that you can type in the search bar of Instagram. Create a clever phrase that reflects your non profit and watch it race to the top of the trending board!

Promote Fundraising Events

RSVP Spelled Out in Alphabet Building Blocks






Just like promoting your text-to-give campaigns, posting pictures about upcoming events is like sending out a HUGE invitation to the whole world! Give the date, the time, the place, and people will be breaking down your doors to get in!

Offer Promotional Discounts






Everybody and I mean EVERYBODY loves discounts. Whether it’s military, student, or a BOGO, discounts peak consumer’s interest. I should know because it works on me. If you’re trying to get your merchandise sold, Instagram will be very beneficial. Plus it’s a great way to get the word out when everybody is wearing your merch with the logos on them.

Thanks Your Donors! 






Of course you CAN NOT forget the people who donate and support your cause! It’s because of them that you are where you are today! Thanking your supporters will keep their support!


I hope you got some useful information about how you can increase your fundraising on Instagram. Remember that it will take time so have patience and don’t get discouraged! Work hard and it will pay off! Good luck!


September 13th, 2016 by Georgia Non-Profit Insurance